Dawayer Studio - Aziz Restaurant Branding

Born with a silver spoon, Aziz Hussein Pasha al-Tahtawi was the epitome of Egyptian nobility. After a brilliant academic career culminating in a bachelor's degree from the UK, he returned home poised to follow in his family's footsteps. But fate had other plans.

Aziz's life took a dramatic turn when he became entangled in the 1919 Revolution. Forced into hiding by the British, he vanished for a decade into the enigmatic Austro-Hungarian Empire. This shrouded period remains a mystery. The pampered son of a Pasha vanished, replaced by a man who learned to survive on his own terms.

When Aziz eventually reappeared in Cairo, he was no longer the same. He brought with him a secret passion - a culinary mastery that surprised everyone. This once-polished aristocrat became a kitchen revolutionary, his restaurant a haven for the refined and the hungry. His dazzling recipes, a product of his mysterious exile, became the talk of the town, forever changing the landscape of Egyptian cuisine.

...عزيز بك

الأبن المنعم لعائلة حسين باشا الطحاوي .. ذو الحسب والنسب والجاه .. المثابر متقد الذكاء، عاد من المملكة المتحدة بعد حصوله على شهادة البكالوريا، لكن سرعان ما انخرط في العمل الوطني خلال ثورة ١٩ .. لا أحد يعلم الكثير عن فترة اختفائه من الإنجليز في إمبراطورية المجر .. ولا يحب عزيز التحدث كثيرا عن ذلك العقد من حياته .. و كيف كان يتكسب - سليل العائلات المدلل - قوت يومه بعمل يده.

لكن الجميع يعلم جيدا ان بعد عودة عزيز للقاهرة اصبح افضل مطبخ مصري يدار بوصفاته واختياراته المبهرة، وأن عزيز كرس ذكائه و مهاراته لهوايته الفريدة بعد أن نماها و اكتشفها في خلال فترة منفاه، وقد يبدو غريبا ان تدرك ان مطبخه و مطعمه أصبح قبلة الباحثين عن رقي المجلس وطيب المذاق

Brand
Mark

Brand
Typemark

Clear Space
& Minimum Size

An area of clear space has been defined to protect the integrity of Aziz Restaurant mark.

This space should remain free of any elements such as text, graphics, imagery, and other logos.

A minimum size has also been established for our marks to ensure quality in reproduction.

The marks are always measured by their width.

Logo
Placement

There are some simple rules to follow. When the background is simple
and uncluttered, the central placement works best to hero the logo.
Slide the logo within the guide up or down to fit an area of the image
or background where it is most visible. Centered works best for most communications.

You can place the logo in one of the corners when you have a more complex background. Please ensure the logo doesn’t struggle
to be seen over a busy image.

Color System

Aziz Restaurant Brand mark relies on the use of a limited color palette
to create a classic, premium feel for the brand.

Typography

Aziz Restaurant brand uses two typefaces. Adobe Arabic is the headline typeface and sub-headline.
Body typeface for all touchpoints in both print and digital uses: Acumin Concept typeface.

The Year of The Camel is the Arabic headline typeface,
and Helvetica Neue is for Arabic body typeface.

Pattern

As shown on the right, we have a pattern that can be used for backgrounds. The patterns are generally
used in presentations as a background for dividers, or can be used as a pattern for merchandise or digital wallpaper.

Use the corresponding theme if the topic is relevant; otherwise, they can be used as needed.

Phone :

Address :

Email :

Proofs not Promises